Step 1 · Does our Site Score match real gym demand?
Every academy gets a single 0–100 DDA Site Score built only from public neighborhood data. Below we compare that score to how full each gym actually is today, using its live class schedule.
Predicted Site Score vs. Actual Class Demand
All 9 Open Academies — Site Score vs. Actual Demand
Click any academy to open its profile. All nine gyms fit on one screen — scroll the page, not the table.
Step 2 · Where should we open next?
Every candidate market is scored on the same 0–100 scale as our open gyms. Infill markets sit within 30 miles of an open academy; Net-New markets open a new territory.
Step 3 · What drives a great site?
Which neighborhood traits line up with our busiest gyms — in plain English — and how to re-train the score with internal company numbers.
A · What matters most (and what doesn't)
How the Site Score is built
Six plain-English pillars. Each pillar's weight comes from how closely it tracks real class waitlists across our 9 gyms.
B · Plug in internal company performance (members, ramp curves & 4-wall EBITDA)
Right now the tool scores markets using live public class waitlists. Drop in DDA's internal monthly member counts, revenue, or 4-wall EBITDA for the 9 gyms (stays 100% private in your browser — nothing is uploaded to a server) to re-train the weights and re-rank every expansion market instantly.
Full Metric Dictionary (325 Metrics — Ranked by R²)
Every neighborhood metric and campus outcome vs. the success measure above. Campus outcomes are badged so an R² of 1.00 against itself is never mistaken for predictive evidence. Constant / ID fields show Not estimable. Click any column header to sort (or use the Sort by pills on mobile).
Technical appendix — best two-factor models
Best two-factor models
Top driver vs. outcome (with fit line)
Step 4 · Score any address
Type an address, shopping center or ZIP from a broker flyer. We find it on the map, borrow the neighborhood profile from the nearest scored markets, and let you adjust the key numbers.
What DDA Academies Used to Be — Proven Conversion Playbook
Public-source forensic of all 9 open academies: the physical box types DDA actually converts, with verified prior tenants where available.
Quick site check
Result
Enter an address to see its score.
Scored Available Spaces in Attractive Markets
DDA's prototype band is 18,000–26,000 SF (fleet median ~20k SF). Listings at 12,000–15,000 SF are shown as a Compact Junior-Anchor Option — not an error.